Cyber shopping: what’s in it for you?

November 30, 2009
Cyber Monday (the first Monday after Thanksgiving, and officially the start of the online shopping holiday season) is expected to be bigger than ever this year.
According to a recent poll conducted by Javelin Strategy Research, 48 percent of consumers surveyed say they plan to avoid brick and mortar stores on
Black Friday (the day after Thanksgiving, historically the busiest shopping day of the year at retail stores), and 11 percent plan to do most of their holiday shopping on Cyber Monday!
The state of the economy is quickly changing the mindset of consumers. Unemployment is up, fuel prices are high, shipping rates are continually rising, and shoppers are looking
for alternatives. While brick and mortar stores are shutting their doors throughout the country, online stores are opening in record numbers.
Consumers are intent on saving money and time, as well as avoiding crowdsduring the flu season. A free online shopping directory like brings almost 1,000 stores
to their fingertips, all from the comfort of their own homes.Browsing the categories and stores is fast and easy, and shopping online is safe and secure. Click on a category, choose a store,
and deal directly with that merchant. Exit the store, and they're back at for more shopping and great gift ideas. Many of the stores even offer free shipping and free gift wrapping.
There are also lots of online coupons and deals, gift card giveaways, and even a talking spokesdog. The trend is clear — open 365 days a year, 24 hours a day, seven days a week,
online shopping is economical, practical and fun. All those grueling hours wasted waiting in lines at the mall can be better spent enjoying family and friends.
Yes, the economy may be driving people away from the malls ... but online shopping just may bring families back together. Since Oct. 15, when consumers traditionally begin thinking about holiday spending, has seen an amazing increase in online traffic.

As we get closer to the holiday season, news articles will be written regarding Black Friday and Cyber Monday, as well as holiday shopping trends, consumer confidence, the economy, and consumer spending.

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